MEET ATIF

Atif Rafiq has blazed trails in Silicon Valley and the Fortune 500 for over 25 years. After rising through digital native companies like Amazon, Yahoo!, and AOL, Atif held C-suite roles at McDonald’s, Volvo, and MGM Resorts. He oversaw thousands of employees as a global P&L, transformation, and innovation leader. 


Atif has built a large following as one of today’s top management thinkers. Over half a million people follow his ideas about management and leadership on LinkedIn, where he is a Top Voice, and his newsletter Re:wire has over 100,000 subscribers.


Atif is passionate about helping companies push boldly into the future.  He accomplishes this through Ritual, a software app revolutionizing how teams innovate and problem-solve, and through his work as keynote speaker, board member, and CEO advisor.

AS SEEN ON

MISSION TO  SPREAD WHAT I'VE LEARNED

PRAISE FOR DECISION SPRINT

“Successful leaders know that to grow and innovate, it takes collective intelligence. Decision Sprint provides a hands-on method for companies to bring pace and boldness to their most meaningful ideas and opportunities.” 

—Jeffrey J. Jones II, President and CEO of H&R Block

“Atif is a well known Silicon Valley innovator who helped modernize several Fortune 500 companies at pivotal junctions. I’m glad he’s taken the time to pen his methods so that more companies can build their great futures.”

Dr. Vishal Sikka, former CTO of SAP, former CEO of Infosys, and Board Director, BMW and Glaxosmithkline 

“At both Google and Peacock, I’ve seen first hand how team-based problem solving is essential for success. Decision Sprint distills best practices into a guide that is both accessible and indispensable."

—Kelly Campbell, President of Peacock 

and Direct to Consumer (NBC Universal)

“I have seen many great ideas not be executed. Decision Sprint captures the need for both upstream and downstream thinking, and provides an elegant solution to moving promising ideas to action.”

—John Bryant, ex-President, CEO, 

and Chairman of Kellogg Company

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